CRM for a beauty salon

A comprehensive platform for managing branches, scheduling, and consumables

We developed a complete CRM system for our client - a chain of beauty salons - that automates daily business processes, reduces the workload on administrators, and helps owners control all locations from a single interface.

Client’s Challenge

The beauty salon chain was growing rapidly and relied on Excel spreadsheets, messengers, and various third-party tools that were inconvenient and disconnected. This created chaos:

• difficult to track employee schedules;
• client bookings were often lost;
• consumable stock levels were not controlled;
• no centralized management;
• no ability to analyze staff workload or plan purchases.

The client needed a unified CRM that would solve all these problems and allow the network to scale without losing service quality.

Solution

We built a custom CRM system designed specifically around the business processes of beauty salons. The platform includes:

Multi-branch Management

Owners can monitor operations across all locations, while administrators work only within their assigned salon.

Service Catalog & Pricing

A flexible price list with service categories, duration, cost, and linkage to consumables.

Staff Management

Work schedules, vacations, sick leaves, specialization, and available services.
Supports employees working in multiple branches.

Client Bookings & Smart Scheduling

• Master availability checks;
• Schedule and break tracking;
• Booking multiple services in a single visit;
• Automatic calculation of visit end time.

Gantt Chart

A visual representation of staff availability: who is free, who is busy, procedure duration, and available time slots.

Consumables Management

• Linking materials to services;
• Automatic stock deduction after completed procedures;
• Movement log;
• Low-stock alerts.

Purchase Forecasting

The system analyzes visit history and material usage to forecast shortages and generate restocking recommendations.

Loyalty Program & Tiered Discounts

We implemented a flexible discount engine:

• loyalty tiers based on total spend or visit count;
• percentage and fixed discounts;
• promo codes and seasonal promotions;
• discount priority and application rules;
• automatic level recalculation for each client.

Reports & Analytics

The CRM provides key business metrics:

• revenue by branch and employee;
• staff workload;
• service performance statistics;
• consumable usage;
• discount effectiveness;
• visit dynamics and client retention.

Technology Stack

• Laravel - robust backend architecture;
• Filament - powerful and flexible admin panel;
• MySQL - reliable data storage;
• Vue - modern frontend architecture.

The system is built to scale easily: new branches, online booking, telephony integration, payments, and more can be added at any time.

Results

After implementing the CRM, the client achieved:

• 40–60% fewer booking errors;
• an average 30% reduction in administrative workload;
• full transparency of staff workload;
• lower expenses thanks to automated stock control;
• higher client retention due to the loyalty program.

The system became the foundation for business scaling and enabled the salon chain to reach a new level of service quality.