---
title: "Advertising & SEO Promotion | Folia-Design"
description: "Contextual advertising in Yandex Direct, SEO optimization and copywriting. Certified specialists. Site structure analysis, content writing, search engine promotion."
canonical_url: "https://folia-design.ru/en/services/context-advertising"
locale: en
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"og:description": "Comprehensive promotion: contextual advertising, SEO optimization, copywriting. Certified Yandex specialists."
"og:image": "https://folia-design.ru/img/logo.png"
"og:title": "Advertising & SEO Promotion"
"twitter:description": "Contextual advertising, SEO optimization, copywriting. Comprehensive website promotion."
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> Index of every page on this site: [llms.txt](https://folia-design.ru/llms.txt)
We continue to work with international clients and accept payments. Feel free to contact us!
Comprehensive Promotion
# Advertising & SEO Promotion
Contextual advertising in Yandex Direct, SEO optimization and copywriting. We attract clients from search and ad networks with transparent analytics and measurable results.
Pricefrom $500/mo
Get a Site Audit View Certificates
150+Ad Campaigns
3Yandex Certificates
-35%Average Lead Cost
## Official Yandex Certificates
Proven expertise in setting up and managing advertising campaigns of any complexity
[Yandex Direct PRO Specialist CertificateClick to enlarge](https://folia-design.ru/certs/cert-303034.png) [Advertising Network Specialist CertificateClick to enlarge](https://folia-design.ru/certs/cert-303139.png) [Display Advertising Specialist CertificateClick to enlarge](https://folia-design.ru/certs/cert-303138.png)
## Do You Face These Problems?
### Budget Waste
Ad budget is going away but there are no leads - it's unclear what the money is being spent on
### Irrelevant Traffic
There are clicks, but the wrong clients come - low conversion to sales
### No Analytics
It's impossible to understand which ads work and which are wasting budget
### High Competition
You don't know how to stand out among competitors and get more leads with the same budget
### Moderation Rejects
Ads don't pass review, campaigns get blocked, time is lost
## Our Advertising Services
Full cycle of setting up and managing ad campaigns
Yandex Direct
### Search Advertising
- Keyword research and negative keywords
- Creating relevant ads for each query group
- Setting up sitelinks, clarifications and extensions
- A/B testing of headlines and copy
- Bid and display strategy optimization
Order Setup
## SEO Promotion & Copywriting
Comprehensive promotion for organic traffic and conversion growth
### Site Structure Analysis
We conduct a technical site audit, identify indexing errors, analyze loading speed, mobile adaptation and usability. We create a detailed optimization plan.
### SEO Optimization
We optimize meta tags, headings, URL structure, and internal linking. We set up Schema.org markup, improve Core Web Vitals and page loading speed.
### Content Writing
We create unique SEO content: blog articles, product and service descriptions, landing pages. Texts are optimized for keywords and written for people, not robots.
### Website Promotion
We promote websites in Yandex and Google: building quality backlinks, working with behavioral factors, tracking positions and adjusting strategy.
Free organic search traffic
Long-term results
Increased brand trust
Website conversion growth
Order SEO Promotion
## Our Approach to Advertising
### Deep Analytics
We set up end-to-end analytics from click to sale. You see the ROI of every campaign and keyword.
### Precise Targeting
We show ads only to the target audience. Negative keywords, geotargeting, display schedule - everything is configured.
### Continuous Optimization
We analyze results weekly and adjust campaigns to reduce conversion costs.
### Transparent Reporting
Clear reports with key metrics: spend, clicks, conversions, cost per lead, ROMI.
## Featured Projects
Real-world cases of business process automation for our clients
Yandex Direct + Google Ads
### Electronics Online Store
Set up ad campaigns for a tech store. Product ads, retargeting, smart banners with dynamic content.
-45%Lead Cost
+180%Sales Growth
Yandex DirectProduct CampaignsRetargeting
Lead Generation
### Fitness Club Chain
Client acquisition for 12 clubs in Moscow. Geotargeting, look-alike audiences, seasonal promotions.
350+Leads per Month
890₽Lead Price
GeotargetingLook-alikeLPO
Performance Marketing
### Residential Complex Developer
Comprehensive promotion of a business-class residential complex. Call tracking, end-to-end analytics to deal.
2.5xROMI Growth
47Deals per Quarter
End-to-end AnalyticsCall Tracking
## Our Clients' Results
-40%
Lead Cost Reduction
+120%
Website Conversion Growth
2.5x
Reach Increase
+85%
Monthly Lead Growth
## How We Work
01
### Audit
We analyze current campaigns, study competitors, identify growth points
02
### Strategy
We develop a media plan, select channels and formats for your goals and budget
03
### Launch
We create ads, set up targeting, launch campaigns and analytics
04
### Optimization
We test hypotheses, disable ineffective ads, scale what works
## Ad Formats
We use all available Yandex tools to achieve your goals
Search Ads
Impressions for keyword queries in Yandex search
Display Banners
Static and animated banners in YAN
Video Ads
In-stream and out-stream videos
Retargeting
Bringing back website visitors
Smart Banners
Dynamic product ads
Mobile Ads
App promotion and mobile traffic
## We Work Across Industries
Experience running ads for companies from various sectors
E-commerce
Healthcare
Education
Real Estate
Automotive
Services
## Pricing plans
Pick the option that fits you. Prices are indicative - you get an exact quote after a short call.
### Start
One channel under control
from $500/mo
- Yandex.Direct setup
- Keywords and ad copy
- Monthly optimization
- Lead and cost-per-lead reporting
Popular
### Standard
Ads + SEO
from $1,000/mo
- Everything in Start
- Website SEO optimization
- Retargeting and audiences
- Web analytics and goals setup
- Ad A/B testing
### Maximum
Full-scale marketing
from $1,500/mo
- Everything in Standard
- Content and landing pages
- All advertising channels
- End-to-end analytics
- Dedicated marketer
### Plans don't fit? Name your budget.
Every project is unique, and we understand that well. Over 19 years we've learned to shape the scope flexibly around each client's goals and means: we'll set priorities, suggest a phased launch and propose a solution that fits your price - without compromising quality.
## FAQ
How much does ad management cost?
From $500/mo plus the ad budget. A package with SEO - from $1,000/mo.
When will we see first results?
First leads from ads within the first week after launch. SEO delivers steady results in 2-4 months.
What ad budget do we need?
It depends on the niche and region; typically from $600/mo to start. We calculate a forecast before launch.
How do you report?
A monthly report: leads, cost per lead, rankings and the next month's plan.
Do you offer a contract and guarantees?
We work under contract and fix cost-per-lead KPIs after the test period.
## Client Testimonials
What our advertising clients say about us
Worked with 3 agencies - all wasted the budget. Here I see real ROI for the first time. Lead cost dropped by half in 2 months.
IN
Igor NikolaevOwnerAuto Service 'Motor Lux'
Transparent reporting, weekly calls, prompt adjustments. I recommend it to everyone tired of 'black boxes'.
NO
Natalia OrlovaMarketing DirectorClinic Network 'NaPopravku'
Launched ads for the new residential complex in a week. First leads came on day 2. End-to-end analytics to deal - exactly what we needed.
AT
Alexey TikhonovHead of SalesDeveloper 'LSI'
## Other services
We cover business needs end to end - from development to promotion
[Turnkey developmentWebsite development
Turnkey web development→](https://folia-design.ru/en/services/website-development) [Turnkey developmentCorporate websites
Corporate websites→](https://folia-design.ru/en/services/corporate-website) [Turnkey developmentOnline stores
E-commerce development→](https://folia-design.ru/en/services/online-store) [Turnkey developmentCustom CRM & ERP
Enterprise System Development→](https://folia-design.ru/en/services/crm-erp) [Turnkey developmentDesktop applications
Windows · macOS · Linux→](https://folia-design.ru/en/services/desktop-apps) [Turnkey developmentLanding pages
Sales Page Development→](https://folia-design.ru/en/services/landing-pages)
PPCUTMGoogle AdsLook-alikeMetrikaCPARetargetingCTRYandex DirectA/BROMICPCGA4ROI
## Ready to Increase Your Client Flow?
Get a free audit of your ad campaigns and personalized optimization recommendations.
Free audit in 24 hours
Certified specialists
Transparent reporting
Get a Free Audit
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## Sitemap
See the full [sitemap](https://folia-design.ru/sitemap.md) for all pages.