In modern business, manual process management is becoming a thing of the past. Sales, logistics, inventory, transportation, finance, and personnel - all of these can be connected into a single digital system.
That’s why companies use CRM and ERP.
At first glance, they seem similar, but they serve different purposes.
CRM helps you sell more, while ERP helps you manage more efficiently.
And as a web studio, we develop such systems from scratch, tailoring each one to specific business processes - from fuel tracking to employee GPS monitoring.
What is CRM
CRM (Customer Relationship Management) is a system for managing clients, sales, and communications.
It helps businesses:
- store and organize client information;
- track deals and sales stages;
- manage calls, requests, emails, and chats;
- analyze manager performance and campaign effectiveness.
The goal of CRM is to increase profit through structured customer management.
It’s an essential tool for companies focused on active sales, marketing, and repeat business.
We create CRM systems that integrate with websites, telephony, accounting, and other internal services.
Our solutions allow you to:
- collect all client requests in one place;
- automate routine tasks;
- build sales and communication reports;
- use the system both from desktop and mobile applications.
What is ERP
ERP (Enterprise Resource Planning) is a system for comprehensive company resource management.
It brings together everything - finances, inventory, staff, transport, production, and procurement.
The main goal of ERP is to optimize internal processes and improve business control.
If CRM is about how you earn, ERP is about how you manage and control resources.
We build ERP solutions for specific client needs, such as:
- procurement and inventory management;
- automation of logistics and document flow;
- budget planning and cost control;
- integration with 1C, banks, and CRM systems.
Real solutions we implement
We don’t just integrate existing systems - we develop unique solutions completely tailored to your business.
Here are just a few of the features we’ve implemented for our clients:
1. Fuel management automation
We build systems that track refueling, mileage, and fuel consumption.
They can receive data from GPS trackers, analyze anomalies, and generate reports.
This is especially useful for companies with vehicle fleets or mobile employees.
2. Mobile employee tracking app
We create mobile apps that show where an employee is, how far they’ve traveled, and how long they’ve been on the road.
This helps managers monitor efficiency and automatically generate route sheets and reports.
3. Trip sheet automation
The system automatically generates trip sheets based on GPS data and routes, archives them, sends them to accounting, and allows downloading reports for any period.
No more manual paperwork - everything happens automatically.
4. Comprehensive client, order, and warehouse management
Our CRM and ERP systems integrate seamlessly. Sales are synchronized with inventory, logistics, and accounting.
This allows you to see stock levels, orders, and product movements in real time.
CRM vs ERP - in simple terms
To make it clearer, imagine this:
- CRM helps salespeople know their clients better and never miss a deal.
- ERP helps managers understand where company resources go and how to improve efficiency.
CRM is a tool for the sales department.
ERP is a tool for the entire company.
Together, they form a unified ecosystem where everything is connected - from client to accounting.
Why choose us to build your system
- We build from scratch. No templates - only custom architecture and logic designed for your business.
- We automate real processes. Fuel tracking, trip sheets, routes, sales, logistics - everything in one system.
- We develop mobile apps. Employee control, GPS tracking, and offline access.
- We ensure integration. CRM and ERP connect with your website, 1C, banks, payment systems, and analytics.
- We guarantee scalability. The system grows with your business.
What you get
- Full control over processes and clients
- Transparent fuel, route, and trip tracking
- Automated document flow and reporting
- Reduced errors and manual work
- Increased productivity and profitability
Conclusion
CRM and ERP are not competitors but two complementary tools.
CRM helps you increase sales, while ERP helps you reduce costs.
When combined, they create a smart business hub where all processes are automated and transparent.
Our web studio develops such end-to-end solutions - from fuel management systems and employee tracking apps to ERP platforms for resource management.
We don’t just build software - we create working tools that help your business grow.
FAQ
❓ What’s the main difference between CRM and ERP?
CRM manages clients and sales, while ERP manages resources and internal processes.
❓ Can CRM and ERP be combined?
Yes. We create integrated solutions where CRM and ERP work together, providing complete business control.
❓ Can GPS tracking and fuel monitoring be added?
Absolutely. We implement modules for fuel tracking, trip sheets, and real-time employee monitoring.
❓ How much does such a system cost?
The cost depends on the scope and integrations. We offer a free audit and prepare a personalized proposal.
❓ How long does implementation take?
On average, from 1 to 3 months, depending on the project’s complexity and number of modules.
