When a business goes online, one of the first questions is: what kind of website do you need - a one-page (landing) or a corporate website? The choice affects not only the development cost but also how effectively the site will meet your company’s goals. In this article, we’ll look at the differences between these formats, their pros and cons, and help you decide which one is right for you.
What Is a One-Page Website
A one-page website (landing page) is a compact site consisting of a single page where all content is arranged sequentially - sections about the company, services, benefits, testimonials, and a contact form.
The main goal of such a site is to motivate the visitor to take a specific action: submit a request, make a purchase, or subscribe.
Advantages:
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Fast development and launch - the site can be ready in just a few days.
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Simple structure and clear navigation.
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High conversion rates with the right design and copy.
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More affordable compared to a corporate website.
Disadvantages:
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Limited space for detailed service descriptions.
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Harder to optimize for search engines (limited number of keywords).
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Not suitable for companies with a wide range of products or multiple service lines.
What Is a Corporate Website
A corporate website is a multi-page platform representing the company in all aspects. It includes sections about services, team, projects, news, partners, and contact forms.
The main goal is to build trust in the brand and strengthen its online reputation.
Advantages:
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Ability to publish large amounts of structured information.
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Ideal for SEO and generating organic traffic.
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Expandable - you can add a blog, news, or new services over time.
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Enhances customer and partner trust.
Disadvantages:
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Higher development costs and longer timelines.
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Requires regular content updates.
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If poorly structured, it can overwhelm users.
How to Make the Right Choice
The choice between a landing page and a corporate website depends on your goals, budget, and stage of business development.
If you’re launching a new product, testing demand, or want to start online sales quickly, a one-page website is the best choice - simple, effective, and fast to convert visitors into leads.
If you already have an established business with multiple directions and long-term growth plans, you should opt for a corporate website. It provides more opportunities for SEO, content marketing, and brand development.
Some companies start with a landing page and later expand it into a corporate website as they grow. This is a smart approach - quick start, gradual scaling, and no wasted budget.
Frequently Asked Questions
1. Can a landing page be optimized for search engines?
Yes, but with limitations. One-page websites can’t target many keywords, so their SEO potential is lower than that of multi-page sites.
2. Which is better for services - a landing page or a corporate website?
If you offer one or two services (e.g., repair, consulting, beauty services), a landing page is enough. If you have multiple directions, you’ll need a corporate website with separate pages for each service.
3. Can a landing page be expanded into a corporate website later?
Yes, if the architecture is planned in advance. A professional studio can design a landing page with scalability and CMS integration in mind.
4. Which works better for Yandex.Direct or Google Ads?
For contextual and targeted advertising, a landing page is more effective since it keeps the visitor focused on one action, leading to faster conversions.
Conclusion
A one-page website is a fast start, while a corporate website is a long-term growth strategy.
If you need to quickly launch sales or test demand - choose a landing page.
If you want to build your brand, develop SEO, and establish trust - go for a corporate website.
Not sure where to start? Contact our studio - we’ll help you choose the best format for your goals and budget.
