CRM system for a travel agency

Our studio developed a high-performance travel web project using the Yii Framework, delivering a clean, user-friendly, and intuitive interface. We also created a complete corporate identity package - a brand, logo, brand book, business cards, and corporate materials, significantly increasing brand recognition and customer trust. Additionally, we implemented a commercial email marketing system and automated key marketing processes.

Solution Implementation

We built a scalable infrastructure with a powerful backend:

• Structured and optimized databases containing 140,000 hotels (with full deduplication) and 30 million tours with daily updates.

• Developed utilities in Go to process approximately 2 TB of data per day, ensuring stable performance and accurate updates.

• Integrated Yandex.Direct into the admin panel, fully automating advertising campaign management.

• Implemented an auto-posting system for publishing travel offers to social media.

• Connected Yandex.Metrica for performance analytics and conversion funnel optimization.

• Developed a mini-CRM for travel agency managers, including application processing, SMS notifications, IP telephony, interaction history, and customer notes.

• Built a web-based online chat application for the website (desktop version).

• Created the first tour auction system in the Russian segment of the internet and implemented automated offer matching for customers.

• Configured and administered two Ubuntu servers, ensuring stability, security, and scalability.

Results

As a result of these comprehensive works:

• Brand recognition and customer trust have significantly increased.

• The number of manual operations has been reduced, and data updates are now much faster.

• Key marketing and advertising processes have been fully automated.

• Operational efficiency of managers improved thanks to the introduced CRM.

• The travel web project achieved stable and scalable performance.

Technologies Used

PHP (Yii Framework), Go, JavaScript (ElectronJS), MySQL, REST API, social media integrations, Ubuntu Server, Nginx/Apache.