CRM for a Beauty Salon

A comprehensive platform for managing branches, schedules, and consumables

We developed a full-fledged CRM system for our client, a chain of beauty salons, which automates daily business processes, reduces the workload on administrators, and helps owners control the operation of all locations from a single interface.

Client's Challenge

The salon chain was growing rapidly and was managed through Excel spreadsheets, messengers, and various third-party services that were inconvenient. This created chaos:

• difficulty tracking employee schedules;

• loss of client appointments;

• uncontrolled consumable stock levels;

• lack of a single control center;

• inability to analyze staff workload and plan purchases.

The client needed a unified CRM that would address all these tasks and allow scaling the network without losing service quality.

Solution

We created a custom CRM system, optimized specifically for the business processes of beauty salons. The platform includes:

Multi-branch Management

The owner sees the operation of all locations in one interface, while administrators manage only their own salon.

Service and Price Catalog

Flexible price list, service categories, duration, cost price, and link to consumables.

Employee Module

Work schedules, vacation, sick leave, specialization, available services.
Support for masters working across multiple branches.

Client Appointments + Smart Scheduling

• Master availability check.

• Accounting for schedules and breaks.

• Booking multiple consecutive services.

• Automatic calculation of visit end time.

Gantt Chart

Clear visualization of master occupancy: shows who is free and when, how long a procedure lasts, and what time slots are available for booking.

Consumables Tracking

• Linking materials to services.

• Automatic write-off after a completed procedure.

• Movement log.

• Low stock alerts.

Purchase Forecast

The system analyzes visit history, material consumption, and forecasts what and when will run out - generating purchase recommendations.

Loyalty Program and Accumulative Discounts

We implemented a flexible discount mechanism:

• loyalty program based on total spend or number of visits;

• percentage and fixed discounts;

• promo codes and special offers;

• discount priorities and application rules;

• automatic recalculation of client tier.

Reports and Analytics

The CRM generates key metrics:

• revenue by branch and employee;

• master workload;

• service statistics;

• consumables movement;

• discount effectiveness;

• visit trends and client conversion.

Technology Stack

• Laravel - reliable backend architecture.

• Filament - convenient and extensible admin panel.

• MySQL - data storage.

• Vue - reliable frontend architecture.

The system is designed to scale easily: new branches can be connected, and modules can be added (online booking, telephony integration, payment, etc.).

Result

After implementing the CRM, the client achieved:

• 40–60% fewer errors in client bookings;

• average 30% reduction in administrative time;

• complete transparency of master workload;

• cost reduction thanks to automatic material control;

• increased client retention due to the loyalty program.

The system became the foundation for further business scaling and allowed the salon chain to reach a new level of service.