Handicraft supplies “Businka”

The online store “Businka” is a project focused on the redesign and enhancement of an existing website, developed based on target audience analysis and user age demographics. The new design became more modern, user-friendly, and customer-oriented.

Implemented Functionality

The website was equipped with a wide range of tools to make shopping convenient and efficient:

• automatic user city detection;

• a loyalty and cumulative discount system to encourage repeat purchases;

• the ability to fill out and print shipping forms;

• a custom order tracking system with client notifications;

• integration with supplier warehouses for real-time inventory updates.

SEO and Technical Enhancements

• Seamless website migration with preservation of all working links;

• implementation of a sitemap and structured data markup;

• SEO optimization to improve search engine visibility and ranking.

Online Store Sections

• product catalog (e-commerce section);

• user account with convenient order management tools;

• FAQ section providing quick answers to common customer questions.

Result

The redesign and upgrade helped the “Businka” online store improve user experience, expand functionality, and increase search engine visibility - directly boosting sales and customer base growth.